Privacy policy

Mantha Collection, a leader in the production and marketing of spirits, recognizes the importance of safeguarding your personal information rights. In compliance with applicable law, we are committed to maintaining the accuracy, security, and confidentiality of your personal information, which we have acquired as a result of your business relationship with Mantha Collection as a customer, consumer, supplier, service provider, shareholder, or otherwise.

1. What personal information do we collect about you and how?

Personal information is collected solely for the purposes stated in Section 3 below whenever you engage in any of the features or services offered by us, including through our digital media (where we may inform you of other purposes), when you participate in a contest, consider making or make a purchase in our online stores, book a guided tour, attend one of our events, or when you engage with us in any other way. We may also collect personal information if permitted by law. When making a purchase, we may collect your payment information, such as your credit card number and expiration date. When you participate in one of our events, you may be photographed or videotaped, for example, when you use a photo booth. When you submit an inquiry or complaint to us, we collect information to address the issues you have raised. "Personal information" refers to all information about an identifiable person and may include, without limitation, elements such as your name, age, gender, marital status, home address, phone number, personal email address, and any other information about you.

The types and amount of personal information we collect for the above-mentioned features and services may vary based on the information you choose to share about yourself.

Subject to applicable legal requirements, we may use various technologies that collect and provide information about your access to and use of our digital media. We may also use demographic information about users of our digital media that we may obtain from third parties, such as Google or the social media platforms you use ("Usage Information"). Usage Information may include the pages you have viewed, the time you viewed them, what beverage-related information or other content you accessed or provided, in what language, as well as demographic information about you (such as your age, gender, and areas of interest, when available), and which pages you viewed before viewing the current page, etc.

When we jointly manage or co-sponsor a program or promotion on our social media or with another company, organization, or third party, as part of that event, we may collect your personal information from our partner or promoter, subject to your consent when required.

2. How and why do we use tracking technologies?

Mantha Collection employs tracking technologies such as cookies, IP addresses, or log files. These tracking technologies allow us to tailor our digital media to your individual needs.

We use cookies to gain a better understanding of how visitors use our digital media, tools, and services and to enhance their use and functionality. Subject to your consent as required by applicable laws, our digital media use cookies and similar technologies ("cookies"). Cookies are small files installed on your device that serve various purposes, such as enabling efficient navigation between pages, retaining your preferences, and, in general, improving your experience. The use of cookies on our digital media makes your visits more enjoyable and provides more accurate information about your behavior on our digital media.

An IP address is a number used by network computers to identify your computer whenever you log on to the Internet. We may track Internet IP addresses for various purposes, including (but not limited to): (i) resolving technical issues, (ii) ensuring the security of the website, (iii) restricting access to our digital media to comply with applicable laws or contractual restrictions, and (iv) gaining a better understanding of how our digital media are used.

We (or a third party on our behalf) may collect information in the form of log files that record activity on social media and gather statistics on user browsing habits. These entries are generated anonymously and enable us to collect (among other things): (i) the type of browser and operating system used by a user, (ii) information about a user's session (such as the URL from which they came, the date and time of their visit to our digital media, and the pages they viewed on our digital media and how long they stayed), and (iii) other similar browsing or navigation data. We also use the information logged in log files for our internal business and demographic studies to continuously improve and personalize the services we offer you. Log files are for internal use only and are not associated with specific users.

We (or a third party on our behalf) may collect your precise or general location from your device when you use a mobile application (including a mobile browser). We only collect this location information from your device if you have enabled location services on your device.

3. For what purposes do we use your personal information and on what legal basis?

We collect and use your personal information to:

Fulfill your service request or to perform a contract: When you register or subscribe to our social media (mobile app, websites, social media, etc.) or in person, your personal information is used to provide you with the relevant functions and services to which you subscribe, as well as the benefits and privileges typically associated with your registration (e.g., receiving the communications you selected at registration, event invitations, participation in a sweepstake, etc.). If you wish to unsubscribe from promotional messages, the simplest method is to use the preference manager located at the bottom of each promotional message we send. You can also contact our privacy officer at the contact information provided below.

Enable you to purchase products on our websites: We use your personal data to manage your order and deliver your products.

Send you operational or administrative communications: (e.g., confirmation emails you subscribe to or unsubscribe from, specific activities), and certain service-related announcements (e.g., notices of updates to our privacy policies, deactivation of features or programs on our digital media, changes to our online services or technical support policies, or other related changes), or to respond to your inquiries or complaints.

Allow us to send you commercial information with your consent: In addition to the purpose for which you provided your personal information, you may be given the option (via a checkbox or otherwise) to allow the use of your personal information for an activity or service different from the main activity or service you request. For example, if you enter a contest or another promotion, you may be asked to subscribe to newsletters or alerts from our digital media hosting the promotion or other websites or to subscribe to these newsletters by other means. If you choose to receive these additional services, we will use your personal information to provide them to you.

When you use the "Send to a friend" feature: This personal information is used only once to send the communication in question, and we do not retain it thereafter, in accordance with local law. Before using this feature, please ensure that you have obtained your friend's consent for a communication to be sent to them exclusively for this purpose.

When you use a QR code or equivalent element affixed to Mantha Collection products: We use your personal information to provide you with more information about the products where this QR code or equivalent element is affixed or about other products.

Because it is also in the legitimate interest of Mantha Collection to better serve you: From time to time, we may combine, update, or otherwise enhance the personal information we collect directly with data we receive from external records or third parties, subject to your consent, where applicable, for those third parties to disclose this personal information to us. For example, we may combine strictly demographic information or survey data (e.g., age, gender, household information, and other interests, etc.), not related to personal information about you, with personal information collected during our offerings (such as account registration).

We may use the above-mentioned information and/or demographic information for our internal business and demographic studies and to continuously improve, personalize, and individualize the products and services we offer you to better meet your needs. Some of the tools we use may involve automated individual decision-making, subject to applicable laws.

Feedback, questions, or comments via our "Contact Us" form or our compliance reporting system "Tell Us": If you contact us using an online form or a phone line, your personal information enables us to respond and follow up on your request for information, feedback, or comments, including improving our services or products or resolving compliance issues.

We will take steps to ensure that your personal information remains accurate and up-to-date and to prevent duplicates in our database by checking each of your interactions with us or with one of our affiliates to determine if your personal information remains accurate or needs to be supplemented or updated with the additional information you have provided.

We may track your browsing activities on our digital media to better understand your preferences and interests and to tailor our commercial communications to your interests unless you object to the conditions set out in section 9 of this Privacy Policy.

Mantha Collection may process personal information using automated decision-making, including to perform a contract (e.g., to prevent fraudulent payment) or, subject to your consent, to better meet your needs according to your preferences.

Please note that the automated tools used are regularly reviewed to ensure fair processing of personal information. Specific measures such as data minimization are implemented to create profiles. We invite you to express your views through the access rights described in section 9 below. You can also object to an automated decision by emailing the address provided in section 11 below.

4. What happens if you do not wish to provide your personal information?

If you choose not to provide the personal information requested, this may prevent you from participating in certain activities and personalized features for which this personal information may be necessary, or your access to digital media services and special offers may be limited accordingly. For example, if you refuse to provide your email address, you will not be able to receive our newsletters or register for our digital media where this information is necessary. However, for simply browsing our digital media and learning about Mantha Collection and our products, you do not need to provide us with your personal information. Nevertheless, we will always inform you of the personal information necessary to benefit from a service.

5. To whom do we disclose your personal information and why?

Within Mantha Collection: Mantha Collection may share your personal information for the purposes mentioned in section 3 within Mantha Collection.

With third parties: Mantha Collection may also share your personal information with third parties, but only in the following circumstances:

  • For business purposes, if you have given us your consent. For technical support purposes: we may use service providers, agents, or contractors to assist us in the internal operations of our digital media and to administer them, or for various functions, promotions, and programs available on social media. This includes payment processing services that may receive your personal information, including your credit card information, when you make a purchase from us. We take measures to ensure that these third parties are required to provide levels of security comparable to those of Mantha Collection for your personal information and, when necessary, to maintain the confidentiality and security of your personal information and to process it only in accordance with Mantha Collection's specific instructions.
  • For joint and co-sponsored programs and promotional purposes: when we run a joint or co-sponsored promotion or program on our digital media or with another company or organization or with a third party, and as part of that event, we collect and process personal information, we may share your personal information with our partner or promoter, subject to your consent, if applicable. If your personal information is collected by (or shared with) anyone other than Mantha Collection in connection with such a promotion, we will inform you at the time of collecting your personal information.
  • For dispute or security purposes: we may also disclose your personal information if required by law or if, in our good faith judgment, such action is reasonably necessary to comply with legal proceedings, respond to claims, or protect the safety or rights of Mantha Collection, its customers, or the public.
  • In contemplating or entering into a merger agreement or in the event of the acquisition of all or part of Mantha Collection by another company, or in the event that Mantha Collection sells or transfers all or part of its business areas (or contemplates doing so), the acquirer would have access to the information held by that business area of Mantha Collection, which may include personal information, subject to applicable laws. Similarly, personal information may be transferred in connection with a financing, restructuring, insolvency, or similar event, to the extent permitted by and in accordance with applicable law.

6. Are your personal information sent to recipients abroad and why?

Mantha Collection is an international company, and your personal information may be transferred from one country to another. They may be transferred to countries where the laws provide a different level of data protection than the country where you provided your personal information. Your personal information may also be transferred between different Mantha Collection companies located in different countries. Mantha Collection takes adequate measures to maintain the security of personal information both during their transfer and at their destination by implementing contractual clauses in accordance with applicable laws. Mantha Collection may be required to disclose your personal data to foreign governments and law enforcement agencies.

Our primary service providers for the operation of our digital media are located in Quebec. The transfer of personal information to these service providers is carried out in accordance with applicable laws. Typically, these service providers are also bound by a contract that ensures an adequate standard of privacy protection and requires (among other provisions) that they only act on the instructions of Mantha Collection and continuously implement all necessary measures to ensure the security of your personal information.

7. How long do we keep your personal information?

We will store your personal information in our databases for as long as your account is active, for the duration of the contract you have entered into with us, or as long as necessary to provide you with the services you have requested, respond to inquiries, resolve issues, or offer improved and new services. We may also retain your personal information to comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements, or as permitted by applicable law.

8. Privacy Policy

The web server of this site only collects and logs default information commonly recorded in the server's log file. This includes the domain name that gives you access to the Internet, the date and time of your entry into the site, the Internet address of the website from which you directly accessed this site, and the user's age, if necessary to determine if the user is of legal drinking age. This information is only used to assess the number of people visiting different sections of the site, to determine whether users are of legal drinking age or not, and to enable us to provide a better website to users.

9. How We Secure Your Personal Information

Mantha Collection takes appropriate technical and organizational measures to protect the confidentiality and security of your personal information collected from this website and/or our applications, including sensitive personal information. These measures include, but are not limited to: (i) storing your personal information in secure operational environments, not accessible to the public, and only accessible to authorized Mantha Collection employees, as well as our agents and contractors; and (ii) verifying the identity of registered users before they can access the personal information we hold about them. Please note that, despite these efforts, no security measure is perfect, and no system is impenetrable. You should be aware that whenever you share personal information, a third party, such as a hacker, may gain access to it. Therefore, you should ensure that you have taken this possibility into account when sharing personal information.

10. Your Rights Regarding Your Personal Information

  • If your personal information has been processed based on your consent, you can revoke your consent at any time.
  • You can request access to your personal information.
  • You can request the correction of your personal information if it is incorrect, incomplete, or outdated.
  • You can request the deletion of your personal information (i) if your personal information is no longer necessary for the purposes of processing, (ii) if you have revoked your consent to the processing of information based solely on that consent, (iii) if you have objected to the processing of information, (iv) if the processing of personal information is unlawful, and (v) if personal information must be deleted to comply with a legal obligation applicable to Mantha Collection. We will take reasonable steps to inform other Mantha Collection entities of this deletion.
  • You can request the restriction of the processing of your personal information (i) if the accuracy of your personal information is contested to allow Mantha Collection to verify its accuracy, (ii) if you wish to restrict your personal information instead of deleting it despite the fact that its processing is unlawful, (iii) if you wish Mantha Collection to retain your personal information because you need it for your defense in the context of legal claims, (iv) if you have objected to their processing, but Mantha Collection ensures that its legitimate reasons for such processing could outweigh your own rights, and (v) if the processing of information is based on Mantha Collection's legitimate interest.
  • You can request the portability of the personal information you have provided to us, especially if the processing of personal information is based on your consent or the performance of a contract.
  • You always have the option of not sharing any personal information with us. If you choose this option, you may be limited in the activities and functions we can offer you for which this personal information is necessary.
  • You have the right to object to the processing of your personal information by us, including for commercial purposes based on profiling.

Under local law, you also have the right to give general or specific instructions on the use of your personal information after your death, processed under this privacy policy.

11. How Do We Handle Personal Information of Children?

Our digital media and other products and services are not intended for children who have not reached the legal drinking age ("minors"), so we do not knowingly collect personal information from minors. You must be of legal drinking age to create an account and participate in activities and transactions on our digital media. If we are informed or become aware that a minor has provided us with their personal information, we will delete their personal information.

12. How Can You Contact Us or Lodge a Complaint with the Relevant Supervisory Authority?

If you have any questions, complaints, or comments regarding this Privacy Policy or our information collection practices, please contact us by mail at:

Mantha Collection
243 Bombardier
Street Gatineau, Quebec J8N 1K8
Phone: 1-844-735-8800

Email: info@manthacollection.com

Please note that you can also lodge a complaint with the supervisory authority or privacy commissioner in your country or province of residence if you have concerns about how Mantha Collection is handling your personal information.